3 Credits
This course provides an introduction to essential principles and new practices in communication, partner development, branding, and marketing. It examines how modern communication technologies are driving changes in these fields. The course also offers a framework for developing value-driven strategies that address the needs of both financial and operational stakeholders.
Bibliography Sample
- Nonprofit Z: Building Nonprofits in the Era of Technology, Owen Maguire, ISBN: 9781641370769
- Content Marketing for Nonprofits, Kivi Leroux Miller, ISBN: 978-1118444023
- The Nonprofit Communications Engine: A Leader’s Guide to Managing Mission-driven Marketing and Communications, Sarah Durham, ISBN: 978-1733355308
- How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, Julia Campbell, ISBN: 978-0692867129