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COM456 Fundraising and Development
This course introduces students to the fundamental principles and practices of fundraising and development for nonprofit organizations. Students will explore essential fundraising models such as annual giving, major gifts, and planned giving, while learning about the growing role of digital tools in donor engagement. Emphasis is placed on understanding how to build and maintain strong relationships with donors, sponsors, and community partners. The course also highlights strategies for aligning fundraising efforts with an organization’s mission and long-term sustainability.
LDR558 Nonprofit Marketing & Communications
This course provides an introduction to essential principles and new practices in communication, partner development, branding, and marketing. It examines how modern communication technologies are driving changes in these fields. The course also offers a framework for developing value-driven strategies that address the needs of both financial and operational stakeholders.