COM456 Fundraising and Development
This course introduces students to the fundamental principles and practices of fundraising and development for nonprofit organizations. Students will explore essential fundraising models such as annual giving, major gifts, and planned giving, while learning about the growing role of digital tools in donor engagement. Emphasis is placed on understanding how to build and maintain strong relationships with donors, sponsors, and community partners. The course also highlights strategies for aligning fundraising efforts with an organization’s mission and long-term sustainability.
Credits: 3
Student learning outcomes
- Identify and explain key fundraising models commonly used in nonprofit organizations, including annual giving, major gifts, and planned giving.
- Develop a basic strategic fundraising plan that incorporates diverse revenue sources and aligns with organizational goals.
- Examine the role of digital tools and emerging technologies in enhancing nonprofit fundraising efforts and donor relationships.
- Design fundamental strategies for building relationships with donors, corporate sponsors, and community stakeholders to support long-term engagement.
- Analyze financial planning principles as they relate to fundraising efforts and the sustainability of nonprofit organizations.
- Evaluate real-world case studies to identify effective fundraising and development strategies in nonprofit contexts.