LDR558 Nonprofit Marketing & Communications
This course provides an introduction to essential principles and new practices in communication, partner development, branding, and marketing. It examines how modern communication technologies are driving changes in these fields. The course also offers a framework for developing value-driven strategies that address the needs of both financial and operational stakeholders.
Credits: 3
Student learning outcomes
- Critically evaluate key principles of branding and marketing.
- Synthesize insights from case studies to assess the effectiveness of branding and marketing strategies.
- Investigate the impact of emerging technologies on the evolution of branding and marketing practices.
- Develop values-driven strategies tailored to financial and operational stakeholder needs, using a values development framework.
- Analyze and compare standard digital marketing approaches, identifying their relative strengths and limitations.