COM320 Communicating for a Cause
This course introduces key principles and practices in communication, partner development, branding, and marketing, including the challenges and opportunities modern digital communication present, and introduces students to a framework for values development for stakeholders.
Credits: 3
Student learning outcomes
- Demonstrate an understanding of foundational concepts within branding and marketing.
- Evaluate case study brands and marketing strategies based on foundational concepts.
- Describe how modern technology is shaping elements of communication for brand marketing.
- Understand a values development framework approach for strategic stakeholder engagement.
- Develop a basic digital marketing toolbox for brand communication on behalf of a purpose or cause.